

Audited annual filings, TTM ratios and consensus forward estimates
Wall Street price targets and rating actions
Revenue disaggregation per 10-K filing
1255 daily bars · split adjusted
Daily · Wilder smoothing
Classic floor pivots from 2026-10-23
Computed from daily OHLCV bars
| Indicator | Value | Type | Action |
|---|---|---|---|
| RSI (14) | 52.77 | Oscillator | Neutral |
| Stochastic %K (14, 3, 3) | 76.45 | Oscillator | Neutral |
| Williams %R (14) | -37.67 | Oscillator | Neutral |
| MACD (12, 26, 9) | 0.29 (Hist 1.47) | Oscillator | Strong Buy |
| Average Directional Index (14) | 25.24 (+DI 25.8 / -DI 15.5) | Trend |
| EMA 20 | 167.44 | MA | Buy |
| SMA 20 | 164.53 | MA | Strong Buy |
| EMA 50 | 170.28 | MA | Sell |
| SMA 50 | 171.76 | MA | Sell |
| SMA 200 | 189.59 | MA | Strong Sell |
Stock news · updated daily
Hershey's is trying to win over health-conscious consumers with a new protein powder -- and figure out how to get people on weight-loss drugs snacking again.
Mondelez has surged more than 23% this year while Hershey barely moved, yet one metric that income investors care about most flips the story completely in Hershey's favor.
Rose's Income Garden portfolio review highlights 15 most undervalued and 15 most overvalued dividend stocks using 52-week high/low analysis. Energy names like XOM, SHEL, and CVX have rotated into overvalued territory, while high-yield REITs such as VICI remain top undervalued picks. Dividend yield remains a key selection criterion, with several undervalued stocks offering yields above 5% and investment-grade credit ratings.
Hershey (HSY) closed the most recent trading day at $167, moving 2.24% from the previous trading session.
Five consumer goods stocks are trading near 52-week lows, but their dividends, some paying more than 7%, suggest the market may be overlooking what's changing beneath the surface.
Hersheypark's "haunt sliders" — scare actors who slide on knee pads — have gained a fanbase on TikTok. "The makeup stays ON" commented one thirsty fan.
Hershey raised its 2026 full-year guidance last quarter in anticipation of a strong second half. The stock has not fared as well, falling more than 12% in the past year.
A childless candy maker secretly handed his fortune to orphans in 1918, and the legal structure he chose still controls one of America's biggest snack companies today.
Reported EPS vs. consensus estimate
| Report date | EPS est. | EPS actual | Surprise | Revenue |
|---|---|---|---|---|
| Jul 30, 2026 | 1.43 | 1.90 | Beat 32.9% | $2.79B |
| Apr 30, 2026 | 2.04 | 2.35 | Beat 15.2% | $3.10B |
| Feb 5, 2026 | 1.40 | 1.71 | Beat 22.1% | $3.09B |
| Oct 30, 2025 | 1.07 | 1.30 | Beat 21.5% | $3.18B |
| Jul 30, 2025 | 0.99 | 1.21 | Beat 21.9% | $2.61B |
| May 1, 2025 | 1.94 | 2.09 | Beat 7.7% | $2.81B |
FY2025 · 10-K disclosure
FY2025 · 10-K disclosure
Free float vs. closely held shares
13F institutional holdings are not available in the current data plan.
SEC Form 4 filings
| Date | Insider | Role | Type | Shares @ price | Value |
|---|---|---|---|---|---|
| Oct 19, 26 | Hershey Trust Co Trustee In Trust For Milton Hershey School | 10 percent owner | S-Sale | 633 @ $166.97 | $105.7K |
| Oct 19, 26 | Hershey Trust Co Trustee In Trust For Milton Hershey School | 10 percent owner | S-Sale | 7,865 @ $167.22 | $1.32M |
| Oct 19, 26 | Hershey Trust Co Trustee In Trust For Milton Hershey School | 10 percent owner | S-Sale | 732 @ $168.53 | $123.4K |
| Oct 19, 26 | Hershey Trust Co Trustee In Trust For Milton Hershey School | 10 percent owner | S-Sale | 770 @ $169.64 | $130.6K |
| Oct 20, 26 | Hershey Trust Co Trustee In Trust For Milton Hershey School | 10 percent owner | S-Sale | 7,091 @ $168.61 | $1.20M |
| Oct 20, 26 | Hershey Trust Co Trustee In Trust For Milton Hershey School | 10 percent owner | S-Sale | 2,909 @ $169.42 | $492.9K |
| Oct 21, 26 | Hershey Trust Co Trustee In Trust For Milton Hershey School | 10 percent owner | S-Sale | 5,643 @ $167.67 | $946.2K |
| Oct 21, 26 | Hershey Trust Co Trustee In Trust For Milton Hershey School | 10 percent owner | S-Sale | 3,155 @ $168.50 | $531.6K |
Annual filings (FY) with consensus forward estimates (hatched)
TTM vs. 5-year historical average (annual ratios)
| Metric | HSY | Historical (5Y) / ref | Status |
|---|---|---|---|
| P/E ratio (TTM) | 23.0x | 26.8x · sector 38.2x | Discount |
| Forward P/E (FY26E) | 20.0x | EPS est. 8.48 | In line |
| Price / Book | 7.4x | 10.7x | Discount |
| Price / Sales | 2.8x | 3.7x | Discount |
| EV / EBITDA | 14.9x | 18.2x | Discount |
| Return on equity | 32.2% | — | Top tier |
| Gross margin | 38.1% | 42.7% | In line |
| Debt / Equity | 1.23 | 1.41 | Moderate |
| Piotroski / Altman Z | 8/9 | Z 4.17 | Safe zone |
Discounted cash flow model
SEC EDGAR filings · last 12 months
| Form | Filed | Accepted | Document |
|---|---|---|---|
| 4 | Oct 21, 2026 | 2026-10-21 17:39:59 | View |
| 3 | Oct 19, 2026 | 2026-10-19 16:04:33 | View |
| 4 | Oct 19, 2026 | 2026-10-19 16:02:23 | View |
| 4 | Oct 14, 2026 | 2026-10-14 17:20:59 | View |
| 4 | Oct 9, 2026 | 2026-10-09 17:17:10 | View |
| 4 | Oct 7, 2026 | 2026-10-07 16:54:43 | View |
| 4 | Oct 5, 2026 | 2026-10-05 16:17:07 | View |
| 4 | Oct 5, 2026 | 2026-10-05 16:15:52 | View |
| 4 | Oct 5, 2026 | 2026-10-05 16:14:46 | View |
| 4 | Oct 5, 2026 | 2026-10-05 16:13:38 | View |
Proxy statement (DEF 14A) disclosures
Current price $169.64
Latest analyst grade actions
| Date | Firm | Action | Previous | New grade |
|---|---|---|---|---|
| Oct 16, 26 | Barclays | maintain | Equal Weight | Equal Weight |
| Oct 15, 26 | JP Morgan | maintain | Neutral | Neutral |
| Oct 13, 26 | TD Cowen | maintain | Buy | Buy |
| Oct 5, 26 | Wells Fargo | maintain | Equal Weight | Equal Weight |
| Aug 21, 26 | RBC Capital | maintain | Sector Perform | Sector Perform |
| Aug 3, 26 | Barclays | maintain | Equal Weight | Equal Weight |
| Jul 31, 26 | UBS | maintain | Neutral | Neutral |
| Jul 31, 26 | JP Morgan | maintain | Neutral | Neutral |
| Jul 31, 26 | Wells Fargo | maintain | Equal Weight | Equal Weight |