Salesforce agreed to acquire the customer engagement software provider for $47.50 per share in cash, valuing the company at $5.66 billion. The transaction integrates advanced mobile messaging and automated marketing software directly into Salesforce Marketing Cloud.

Salesforce said it intends to acquire Braze NASDAQ: BRZE, a customer engagement platform focused on real-time and mobile communications, in a transaction valued at approximately $5.66 billion in enterprise value. The companies expect the deal to close during Salesforce's fiscal 2028, subject to Braze shareholder approval, regulatory review and other customary closing conditions.

Salesforce Inc (NYSE:CRM, XETRA:FOO)'s US$5.7 billion acquisition of Braze should strengthen its position in marketing technology, but the deal risks raising fresh questions about the software giant's ability to deliver organic growth, according to UBS. The broker described the proposed purchase as a solid strategic fit at a reasonable price, with Braze bringing a faster-growing customer engagement platform into Salesforce's portfolio.

Former Attorney General of Louisiana Charles C. Foti, Jr., Esq. and the law firm of [url="]Kahn Swick and Foti[/url], LLC (“KSF”) are investigating the propos

NEW YORK CITY & NEW ORLEANS--(BUSINESS WIRE)--Former Attorney General of Louisiana Charles C. Foti, Jr., Esq. and the law firm of Kahn Swick & Foti, LLC (“KSF”) are investigating the proposed sale of Braze, Inc. (NasdaqGS: BRZE) to Salesforce (NYSE: CRM). Under the terms of the proposed transaction, shareholders of Braze will receive $47.50 in cash for each share of Braze that they own. KSF is seeking to determine whether this consideration and the process that led to it are adequate, or wh.

BRZE shareholders will vote on a $47.50 per share cash acquisition by Salesforce, Inc. in a transaction Salesforce describes as valuing Braze at approximately $5.66 billion in enterprise value. BRZE shareholders will vote on a $47.50 per share cash acquisition by Salesforce, Inc. in a transaction Salesforce describes as valuing Braze at approximately $5.66 billion in enterprise value.

Salesforce TodayCRMSalesforce$241.73 -0.70 (-0.29%) As of 09:46 AM Eastern This is a fair market value price provided by Massive. Learn more.52-Week Range$146.32▼$269.11Dividend Yield0.73%P/E Ratio22.22Price Target$278.40Add to WatchlistSalesforce NYSE: CRM recently announced a definitive agreement to acquire customer engagement platform Braze NASDAQ: BRZE in an all-cash deal valued at approximately $5.66 billion in enterprise value.

Louisbourg Investments Inc. reduced its position in shares of Salesforce Inc. (NYSE: CRM) by 28.5% in the third quarter, according to the company in its most recent filing with the SEC. The institutional investor owned 48,717 shares of the CRM provider's stock after selling 19,449 shares during the quarter. Salesforce accounts for about