

Audited annual filings, TTM ratios and consensus forward estimates
Wall Street price targets and rating actions
Revenue disaggregation per 10-K filing
Annual filings (FY) with consensus forward estimates (hatched)
Current price $88.15
Latest analyst grade actions
| Date | Firm | Action | Previous | New grade |
|---|---|---|---|---|
| Jun 12, 23 |
| Bernstein |
| upgrade |
| Market Perform |
| Outperform |
| Oct 5, 21 | Wedbush | maintain | Outperform | Outperform |
| Aug 25, 21 | Deutsche Bank | upgrade | Hold | Buy |
| Jul 7, 21 | HSBC | upgrade | Hold | Buy |
| Apr 12, 21 | Jefferies | upgrade | Hold | Buy |
| Mar 11, 21 | Societe Generale | upgrade | Hold | Buy |
| Feb 23, 21 | Credit Suisse | upgrade | Underperform | Neutral |
| Jun 26, 19 | Berenberg | upgrade | Hold | Buy |
| Nov 10, 17 | Baird | maintain | Neutral | Neutral |
1255 daily bars · split adjusted
Daily · Wilder smoothing
Classic floor pivots from 2026-10-23
Computed from daily OHLCV bars
| Indicator | Value | Type | Action |
|---|---|---|---|
| RSI (14) | 56.13 | Oscillator | Neutral |
| Stochastic %K (14, 3, 3) | 74.70 | Oscillator | Neutral |
| Williams %R (14) | -37.49 | Oscillator | Neutral |
| MACD (12, 26, 9) | 1.29 (Hist 0.76) | Oscillator | Strong Buy |
| Average Directional Index (14) | 25.89 (+DI 37.6 / -DI 23.5) | Trend | Strong Buy |
| EMA 20 | 86.43 | MA | Buy |
| SMA 20 | 85.07 | MA | Strong Buy |
| EMA 50 | 87.01 | MA | Buy |
| SMA 50 | 85.56 | MA | Strong Buy |
| SMA 200 | 89.50 | MA | Sell |
TTM vs. 5-year historical average (annual ratios)
| Metric | ADDYY | Historical (5Y) / ref | Status |
|---|---|---|---|
| P/E ratio (TTM) | 20.3x | -45.3x · sector 73.6x | Discount |
| Forward P/E (FY26E) | 18.6x | EPS est. 4.73 | In line |
| Price / Book | 5.0x | 6.2x | Discount |
| Price / Sales | 1.1x | 1.6x | Discount |
| EV / EBITDA | 9.8x | 17.7x | Discount |
| Return on equity | 23.6% | — | Top tier |
| Gross margin | 51.6% | 48.7% | In line |
| Debt / Equity | 1.00 | 1.04 | Moderate |
| Piotroski / Altman Z | 8/9 | Z 3.28 | Safe zone |
Discounted cash flow model
SEC EDGAR filings · last 12 months
Proxy statement (DEF 14A) disclosures
Stock news · updated daily
Adidas shares rise after 2026 guidance hike
Adidas lifted its profit guidance for the year after receiving a windfall of around $220 million from U.S. tariff refunds and after third-quarter revenue jumped 9% on year.
Germany's Adidas raises full-year profit outlook
Plus, dissolving supplement strips are winning over the wellness crowd.
Companies spending big to build up their brands are under pressure to answer the question: Was it worth it?
Shares of Adidas AG (OTCMKTS:ADDYY - Get Free Report) have been assigned a consensus recommendation of "Moderate Buy" from the fifteen brokerages that are covering the company, MarketBeat Ratings reports. Two analysts have rated the stock with a sell recommendation, two have issued a hold recommendation, ten have given a buy recommendation and one has
ADDYY, CELC and CNL have been added to the Zacks Rank #5 (Strong Sell) List on October 14, 2026.
Adidas became Unrivaled's official uniform and performance apparel partner in a multi-year deal debuting in the 2027 season of the 3-on-3 league.
Reported EPS vs. consensus estimate
| Report date | EPS est. | EPS actual | Surprise | Revenue |
|---|---|---|---|---|
| Jul 30, 2026 | 1.38 | 1.22 | Miss -11.6% | $7.76B |
| Apr 29, 2026 | 1.53 | 1.58 | Beat 3.3% | $7.71B |
| Mar 4, 2026 | 0.26 | 0.25 | Miss -3.8% | $7.07B |
| Oct 29, 2025 | 1.57 | 1.50 | Miss -4.5% | $7.77B |
| Jul 30, 2025 | 1.13 | 1.15 | Beat 1.8% | $7.01B |
| Apr 29, 2025 | 1.27 | 1.28 | Beat 0.8% | $6.66B |
Free float vs. closely held shares
13F institutional holdings are not available in the current data plan.
SEC Form 4 filings