Audited annual filings, TTM ratios and consensus forward estimates
Wall Street price targets and rating actions
Revenue disaggregation per 10-K filing
Annual filings (FY) with consensus forward estimates (hatched)
1255 daily bars · split adjusted
Daily · Wilder smoothing
Classic floor pivots from 2026-10-19
Computed from daily OHLCV bars
| Indicator | Value | Type | Action |
|---|---|---|---|
| RSI (14) | 61.18 | Oscillator | Neutral |
| Stochastic %K (14, 3, 3) | 76.05 | Oscillator | Neutral |
| Williams %R (14) | -23.32 | Oscillator | Neutral |
| MACD (12, 26, 9) | 4.12 (Hist 0.15) | Oscillator | Strong Buy |
| Average Directional Index (14) | 17.99 (+DI 25.6 / -DI 16.6) | Trend | Neutral |
| EMA 20 | 337.40 | MA | Buy |
| SMA 20 | 337.62 | MA | Buy |
| EMA 50 | 329.35 | MA | Strong Buy |
| SMA 50 | 326.29 | MA | Strong Buy |
| SMA 200 | 292.82 | MA | Strong Buy |
Stock news · updated daily
In this episode of Motley Fool Hidden Gems Investing, Motley Fool contributors Travis Hoium, Lou Whiteman, and Rachel Warren discuss:
Apple reaches a record high despite technology-sector pressure, but a weaker weekly finish and upcoming earnings put breakout confirmation, key support, and upside targets in focus.
Apple's first foldable iPhone is drawing praise for its sleek engineering and nearly invisible screen crease, but a handful of social media posts show cracked devices on day one.
Apple (AAPL) hit an all-time high Friday after the iPhone developer launched its iPhone Duo. @WindowsCentral's Daniel Rubino notes first-gen quirks and glitches but considers the device a step in the right direction for Apple.
Apple's foldable iPhone Duo was launched globally on Friday. Outside the Beijing flagship Apple store in Sanlitun, scalpers were offering to buy a Duo for hundreds of dollars more on the spot.
Friday marks the beginning of a new chapter for Apple (AAPL) with the release of its foldable iPhone Duo. The question remains: will its new tech offer a reliable profit stream for the Mag 7 company? Kevin Hincks believes the rollout will be "not as great" as Apple thinks but will become a sustainable revenue driver in the coming months.
Apple Inc. has already shown there's a strong appetite for its $2,000-and-up foldable iPhone Duo. Now it needs to meet that demand.
Apple's foldable iPhone goes on sale ahead of an expected touchscreen MacBook launch and fiscal fourth-quarter earnings.
Reported EPS vs. consensus estimate
| Report date | EPS est. | EPS actual | Surprise | Revenue |
|---|---|---|---|---|
| Jul 30, 2026 | 1.89 | 2.02 | Beat 6.9% | $109.4B |
| Apr 30, 2026 | 1.95 | 2.01 | Beat 3.1% | $111.2B |
| Jan 29, 2026 | 2.67 | 2.85 | Beat 6.7% | $143.8B |
| Oct 30, 2025 | 1.73 | 1.85 | Beat 6.9% | $102.5B |
| Jul 31, 2025 | 1.44 | 1.57 | Beat 9.0% | $94.04B |
| May 1, 2025 | 1.63 | 1.65 | Beat 1.2% | $95.36B |
TTM vs. 5-year historical average (annual ratios)
| Metric | AAPL | Historical (5Y) / ref | Status |
|---|---|---|---|
| P/E ratio (TTM) | 39.1x | 29.9x · sector 44.2x | In line |
| Forward P/E (FY26E) | 38.8x | EPS est. 8.84 | In line |
| Price / Book | 46.9x | 48.7x | In line |
| Price / Sales | 10.7x | 7.6x | Elevated |
| EV / EBITDA | 30.0x | 23.0x | Elevated |
| Return on equity | 137.2% | — | Top tier |
| Gross margin | 48.7% | 44.5% | In line |
| Debt / Equity | 0.78 | 2.08 | Moderate |
| Piotroski / Altman Z | 9/9 | Z 13.51 | Safe zone |
Discounted cash flow model
Free float vs. closely held shares
13F institutional holdings are not available in the current data plan.
SEC Form 4 filings
| Date | Insider | Role | Type | Shares @ price | Value |
|---|---|---|---|---|---|
| Oct 15, 26 | Borders Ben | officer: Principal Accounting Officer | M-Exempt | 1,714 | — |
| Oct 15, 26 | Borders Ben | officer: Principal Accounting Officer | F-InKind | 883 @ $342.00 | $302.0K |
| Oct 16, 26 | Borders Ben | officer: Principal Accounting Officer | S-Sale | 151 @ $343.08 | $51.81K |
| Oct 16, 26 | Borders Ben | officer: Principal Accounting Officer | S-Sale | 80 @ $344.18 | $27.53K |
| Oct 16, 26 | Borders Ben | officer: Principal Accounting Officer | S-Sale | 969 @ $345.74 | $335.0K |
| Oct 16, 26 | Borders Ben | officer: Principal Accounting Officer | S-Sale | 40 @ $346.22 | $13.85K |
| Oct 16, 26 | Borders Ben | officer: Principal Accounting Officer | S-Sale | 40 @ $347.43 | $13.90K |
| Oct 15, 26 | Borders Ben | officer: Principal Accounting Officer | M-Exempt | 330 | — |
FY2025 · 10-K disclosure
FY2025 · 10-K disclosure
Current price $342.94
Latest analyst grade actions
| Date | Firm | Action | Previous | New grade |
|---|---|---|---|---|
| Oct 12, 26 | JP Morgan | maintain | Overweight | Overweight |
| Oct 1, 26 | Morgan Stanley | maintain | Overweight | Overweight |
| Oct 1, 26 | Needham | maintain | Hold | Hold |
| Sep 29, 26 | Morgan Stanley | maintain | Overweight | Overweight |
| Sep 23, 26 | B of A Securities | maintain | Buy | Buy |
| Sep 18, 26 | Evercore ISI Group | maintain | Outperform | Outperform |
| Sep 17, 26 | B of A Securities | maintain | Buy | Buy |
| Sep 10, 26 | B of A Securities | maintain | Buy | Buy |
| Sep 10, 26 | Rosenblatt | maintain | Neutral | Neutral |
SEC EDGAR filings · last 12 months
| Form | Filed | Accepted | Document |
|---|---|---|---|
| 4 | Oct 22, 2026 | 2026-10-22 18:32:20 | View |
| 4 | Oct 19, 2026 | 2026-10-19 18:32:55 | View |
| 4 | Oct 19, 2026 | 2026-10-19 18:30:18 | View |
| 4 | Oct 15, 2026 | 2026-10-15 18:30:17 | View |
| 4 | Oct 8, 2026 | 2026-10-08 18:30:32 | View |
| 4 | Oct 5, 2026 | 2026-10-05 18:42:45 | View |
| 4 | Oct 5, 2026 | 2026-10-05 18:39:10 | View |
| 4 | Oct 5, 2026 | 2026-10-05 18:35:24 | View |
| 4 | Oct 5, 2026 | 2026-10-05 18:32:06 | View |
| 4 | Oct 1, 2026 | 2026-10-01 18:30:11 | View |
Proxy statement (DEF 14A) disclosures
| Executive | Salary | Stock | Total |
|---|---|---|---|
| Tim Cook Chief Executive Officer | $3.00M | $57.54M | $74.29M |
| Deirdre O’Brien Senior Vice President, Retail + People | $1.00M | $22.01M | $27.05M |
| Kate Adams Senior Vice President, General Counsel and Secretary | $1.00M | $22.01M | $27.03M |
| Sabih Khan Senior Vice President, Chief Operating Officer | $1.00M | $22.01M | $27.03M |
| Kevan Parekh Senior Vice President, Chief Financial Officer | $891.5K | $18.43M | $22.47M |
| Luca Maestri Former Senior Vice President, Chief Financial Officer |
| $819.2K |
| $13.00M |
| $15.48M |